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Coors Light

The Chill Chapter

Integrated Campaign

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Alyona Golikova, Art Director

Yash Bhut, Copywriter

Brownie Points

Graphis International Talent Award 2023 – Silver

D&AD New Blood 2021 - Graphite Pencil

Golden Award of Montreux 2021 - Finalist

How do you help 21-27 y/o chill with Coors Light, who think they're too cool for the brand?

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Play Hard, Chill Hard!

Coors Light - The Chill Chapter Caseboard


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