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Adinkra Braids

By: IGED Africa, Hey Jane, and The Case For Her

Integrated Campaign

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Brownie Points

D&AD New Blood 2023 – Yellow Pencil

D&AD New Blood 2023 – White Pencil

ADC Germany Talent Award 2023 – Gold

Golden Award of Montreux 2023 – Gold

Creative Conscience 2023 – Bronze

AdForum – Publication

Creative Boom – Publication

Design Week – Publication

Campaign Brief Asia – Publication

Campaign Brief – Publication

Marketing Börse – Publication

Brand The Change – Publication

The Case For Her – Publication


Alyona Golikova, Art Director

Yash Bhut, Copywriter

Adinkra symbols represent deeper concepts. They are a very important part of Ghanian heritage and are highly relevant to date. Learn more here.

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Social Media: Collaboration with influencers to educate and engage with the community


Collaboration with hairdressers, turning salons into safe spaces for open discussions

Each braided hairstyle derives it's meaning from an Adinkra symbol

Website to further educate, promote and connect with women who need help


Women in Ghana face stigma and cultural barriers in discussing their reproductive health. Often they're also not fully aware of their rights.


Braids have historical significance for African people. They form various social customs and are a means of expression and identification in many African cultures, including Ghanaian. 


Adinkra Braids: Fusing the braiding culture with Adinkra symbols – the traditional Ghanaian aphorisms, to ultimately enable conversations and safe abortion practices.

Free printed how-to guides and online tutorials

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