The Abortion Collection
By: Hey Jane, and The Case For Her
Activation Campaign
Background
Create awareness about 'Abortion is healthcare', in the US states that banned abortions.
Insight
Abortion bans could lead to women taking desperate and unsafe measures to terminate their pregnancies, which can increase maternal mortality.
Solution
The Abortion Collection: A collection
of household objects, once used by women to get unsafe abortions, packaged as healthcare products to send the message: Abortion is healthcare.
Brownie Points
Clio Award 2023 – Bronze
Ad Stars – Winner
Team
España Navarro, Art Director
Ilu Shilpakar, Art Director
Yash Bhut, Copywriter
The Abortion Collection will be displayed in pop-up stores across the states that banned abortion.
Product descriptions and tags with real stories of women who had to use them
Users can buy them 'symbolically' through donations on the official website and E-commerce
Caseboard
