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Sweat Is Good
By: Omo
OOH + Print Campaign
Background
Create a successor to Omo's "Dirt is good" campaign, and inspire young people to dream with Omo.
Insight
Young people experience uncertainty, self-doubt, and anxiety, which comes with many life changes, first experiences, new-attempts and putting work towards life goals.
Solution
Sweat Is Good: Sweat is a sign you're working hard, taking risks, being uncomfortable, and moving towards your goals.
Brownie Points
D&AD New Blood 2023 – Graphite Pencil
Team
España Navarro, Art Director
Ilu Shilpakar, Art Director
Yash Bhut, Copywriter
Info
Ads
Long copy
Short copy for OOH
Short copy: Social media
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