Sweat Is Good
OOH + Print Campaign
Create a successor to Omo's "Dirt is good" campaign, and inspire young people to dream with Omo.
Young people experience uncertainty, self-doubt, and anxiety, which comes with many life changes, first experiences, new-attempts and putting work towards life goals.
Sweat Is Good: Sweat is a sign you're working hard, taking risks, being uncomfortable, and moving towards your goals.
D&AD New Blood 2023 – Graphite Pencil
España Navarro, Art Director
Ilu Shilpakar, Art Director
Yash Bhut, Copywriter
Short copy for OOH
Short copy: Social media