Homo Fossileum Fuelensis
By: United Nations Development Programme
Integrated Campaign

Problem
Governments spend $421 Bn every year on fossil fuel subsidies. How can the UN convince governments to stop the subsidies?
Insight
It's not just plants, all living things contribute to the composition of fossil fuels, including humans.
Solution
The future stage of human evolution: Homo Fossileum Fuelensis. The more fossil fuels we use, the sooner we become them.
Brownie Points
Golden Award of Montreux 2022 – Gold
Creative Conscience 2022 – Silver
ADC Young Ones 2022 – Shortlist
Ad Stars 2022 – Winner
M.AD Ideathon 2021 – 2nd position
Team
Camila Donnapaolo, Art Director
Elena Casas, Art Director
Hussam Moustapha, Copywriter
Niruban Satchithanandakumar, Strategist
Yash Bhut, Copywriter

Caseboard
Museum Activation: HFF figurines placed inside museums across the world
Tickets act as a petition to end the fossil fuel subsidies
Outdoor activation at public hotspots


Social media activation #futureofevolution #hff



