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Redeem Your Sins
By: Diablo IV
Integrated Campaign
Background
Prepare a PR-worthy campaign for the game launch, reach potential-gamers and at the same time bring ARPG and dark-culture gamers closer to the Diablo IV game experience.
Thought
Diablo IV is gothic and has a timeline that resembles the Middle Ages. Interestingly, the game has a 'church' which plays an important role in the Diablo game series.
Solution
Pay for Diablo IV with your sins.
Brownie Points
Clio Entertainment 2024 – Gold
ADC Germany Talent 2024 – Silver
ADC Young Ones 2023 – Finalist
CommArts Awards 2023 – Winner
Team
España Navarro, Art Director
Ilu Shilpakar, Art Director
Yash Bhut, Copywriter
Caseboard
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