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Keep It Unique
By: Caran d'Ache
OOH + Print Campaign
Background
Caran d'Ache, a premium stationary and art supply brand, wishes to be the first choice for creative expression but creative people are very selective about the tools they use and the brands they associate with.
Insight
Creators have their own way of seeing the world.
Solution
Ads that look like artwork, coupled with a message that encourages creators to bring forward their view of the world.
Brownie Points
Golden Award of Montreux 2022 – Finalist
Team
Yash Bhut, Art Director & Copywriter
What do you see?
Caseboard
Ads
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