Keep It Unique
By: Caran d'Ache
OOH + Print Campaign
Caran d'Ache, a premium stationary and art supply brand, wishes to be the first choice for creative expression but creative people are very selective about the tools they use and the brands they associate with.
Creators have their own way of seeing the world.
Ads that look like artwork, coupled with a message that encourages creators to bring forward their view of the world.
Golden Award of Montreux 2022 – Finalist
Yash Bhut, Art Director & Copywriter