The Chill Chapter
By: Coors Light
People under 28 don't prefer Coors Light, they believe it's for older people.
Coors Light has a history of being relevant to gamers, and during the pandemic, the number of gamers and gaming time shot up significantly. People started to spend too much time on non-stop gaming, forgetting to pause and chill.
The Chill Chapter: Micro-missions inside the games, designed to allow users to chill with Coors Light.
Graphis International Talent Award 2023 – Silver
D&AD New Blood 2021 - Graphite Pencil
Golden Award of Montreux 2021 - Finalist
Alyona Golikova, Art Director
Yash Bhut, Copywriter