Lingot Coin

Integrated Campaign

Users don't complete their daily Duolingo lessons on a regular basis.

Reward mechanisms motivate people to finish their daily lessons. While Duolingo has gems and collectibles on the platform their use is very limited.

Lingot Coin: A cryptocurrency that can be earned upon completion of daily lessons, and be spent for real-life uses.

Graphis International Talent Award 2023 – Gold

The Webby Awards 2023 - Honoree

D&AD New Blood 2022 – Wood Pencil

Applied Arts 2022 – Winner

Summit International Awards – Bronze

Ad Stars 2022 – Finalist

Amin Zeitouni, Art Director
Ertaç Ayduran, Creative Technologist
Hussam Moustapha, Copywriter
Yash Bhut, Copywriter