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Trained in Vegas
By: Hyundai
OOH + Print Campaign
Background
Hyundai launched the driverless IONIQ 5 robotaxi as a public ride-hail service in Las Vegas in 2023.
Insight
Las Vegas—with its unpredictable streets and wild characters—is the perfect training and proofing ground for the IONIQ 5 robotaxi.
Idea
"Trained in Vegas" – A playful campaign celebrating the robotaxi's ability to navigate the streets of Vegas. Because if it can handle Vegas, it’s ready for the world.
Brownie Points
Clio Awards 2024 – 4x Bronze
Credits
Agency: Jung von Matt SPREE
My role: Concept and Copy
Info
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